Mike is the CEO and founder of Raccoon Events - a dynamic, high-growth events business focused on health and well-being markets. Raccoon Events organise large scale B2C events in the UK and USA including the National Running Show, The National Snow Show and the National Outdoor Expo.
Mike has worked in events for over 18 years and he's passionate about creating live event experiences that are community-led, cutting edge, and fun. Prior to establishing Raccoon Events he worked for Clarion, Closer Still Media, Centaur, UBM and Venture Marketing Group.
Mike's vision for Raccoon Events is to continue their rapid growth by attracting and retaining a diverse range of talent in order to build a trusted company that delivers on its promises, supports flexible working and minimises its environmental impact. In his spare time he's a keen runner and loves being outdoors at any opportunity.