Rachael McGuickin


Director of Business Development, Visit Belfast
Rachael is responsible for promoting Belfast internationally as a leading destination for business
events, cruise and group travel within Visit Belfast; the city's official destination marketing and
management organisation.
As a public-private partnership, Visit Belfast represents over 500 tourism businesses dedicated to
promoting Belfast as a tourist destination in key markets. It's core purpose is to create and service
visitors to generate an economic benefit for the city region, creating jobs and prosperity for citizens
and communities. She leads an award-winning team at Visit Belfast, responsible for attracting and
business events to the city that showcase Belfast as a great place to visit, meet, work, do business
and invest.
Rachael is Chair of Belfast’s Business Development Taskforce, a member of the Northern Ireland
Tourism Alliance Business Tourism Group, Northern Ireland Business Tourism Strategy Steering
Group. Tourism NI’s MICE Recovery Task and Finish Group, One Young World Belfast 2023 Advisory
Board and a member of the Belfast’s Resilience and Sustainability Board,
Within Visit Belfast, Rachael is now responsible for the development of an ambitious Sustainable
Belfast tourism action plan, in partnership with Belfast City Council This will support Belfast’s
commitment to build back better; informing the city’s vision for sustainable tourism and the future 10
year action plan for tourism and events in the city region. The end goal is for Belfast become a more
regenerative, flourishing and resilient place to visit, meet and live.
Rachael has over 14 years international sales and marketing experience across tourism, economic
development and international education. Previous roles include Head of International Office at
Queen's University where she lead the University's international recruitment strategy. This included
developing its international office network in China, Middle East and Africa, North America, South
East Asia and India. Rachael also headed up the marketing and communications team at the cross-
border economic development body InterTradeIreland and previously worked for BT Business in
London.