Zak Roby


Director, Client Engagement, GES Events
Zak Roby leads the Client Engagement strategy for GES Events in EMEA, ensuring that the client's brand, their marketing, along with their event needs are aligned, and that the delegate experience encompasses the event directives, working with the delivery teams globally to ensure GES’s high standards of event operation, and event delivery are upheld and exceeded at all times. With 22 years of experience in events from agency side, and true big brand, big event aspiration, Zak is known for focusing on true ROI objectives for his client’s, whilst keeping each event unique, exciting, engaging, and of course on budget.